Taiwan, by Giant Bicycles and possibly in Italy by Colnago, Olmo or Viner) often carried the name Nashiki and the same model names as had been used on the Kuwahara- built bicycles. These Nishiki models, though manufactured outside Japan (e. BMX market and arguably the first person to bring high- quality Asian- made bikes to America. Howie Cohen later founded the company Everything Bicycles, working with Kuwahara to build and import BMX bikes carrying the Kuwahara brand name, developing the first major BMX distributorship. Leo Cohen and his associates later sold West Coast Cycle to Medalist - with Derby International eventually acquiring the rights from West Coast Cycle to market bikes under the Nishiki brand in the United States.Īfter manufacture of Nishiki bikes shifted to Giant, Kawamura continued manufacturing bicycles for the Japanese and European markets (including private label bikes for Takara, Schwinn, and others), to be subsequently acquired by the sporting goods company Mizuno. Japanese- manufactured bicycles far more expensive and less competitive in the United States, leading WCC to move Nishiki production to Giant of Taiwan. International currency fluctuations in the late 1. WCC continued to sell Nishiki bikes produced by Kawamura. Howie Cohen served as President of WCC from 1. Early promotional material for American Eagle and Nishiki lines often carried the tagline 'KB Bicycles' or simply 'KB' - signifying 'Kawamura- Built.' WCC continued also to market the bicycle brands of Mundo, Caloi, Windsor, Zeus, and Mondia. Kawamura trademarked both names for the Japanese Domestic Market and Europe, WCC trademarked the brands for the USA. Louisville Cycle & Supply (Louisville, KY) were sub- distributors for both brands in the Southeast, and Pettee Cycle (Denver, CO) were sub- distributors of both brands in Colorado and surrounding states. A second line allowed WCC to market essentially identical bikes through more than a single dealership in a sales territory. Cohen held a contest with Kawamura factory workers for Japanese names, choosing Nishiki for WCC's primary, nationwide line of bikes (after Saga Nishiki and the gold Nishiki thread often woven into wedding kimonos) - and Azuki for the secondary bicycle line (after the sweetened, red Azuki bean), using the chrysanthemum as the Azuki logo. Kawamura had produced quality bicycles for the Japan domestic market, but at the directive of their overseas buyers, had produced lower- quality, lower- priced bicycles for the U. Howie Cohen subsequently took over the business, followed by his brother. They operated the company - widely known as West Coast Cycle (or WCC) - with their daughter Louise and sons Leo Jr. The Cohens subsequently founded a bicycle, parts and accessory distribution company in the late 1. 0, Dick's Sporting Goods acquired the licensing rights to the Nishiki brand for the U. Japanese- manufactured bikes succeeded in the U. The bicycles were first marketed under the American Eagle brand beginning in 1. American Eagle Bikes, American Bicyclist Magazine, with 'KB Bicycles' signifying 'Kawamura- Built'Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cycle Co. Non- standard equipment: handlebars, saddle, chrome cable guides, rear rack. Brakes: Dia- compe, single pivot side- pull. Importer: West Coast Cycle.įrame: Lugged, plain gauge Cromoly. Manufacturer: Kawamura Cycles, Kobe, Japan. Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cycle Co.
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Pedelec vs Ebike Electric Bikes on Robert Llewellyn's Fully Charged. WCC sought and received permission from Kawamura to use the same mark within the Nishiki logo and in their company marketing. Kawamura Cycle, the original manufacturer of Nishiki bikes, had used a tri- color square in its domestic marketing - the three colors symbolizing passion for the customer (red), quality products (yellow) and sincerity in business (blue). Early Nishiki Logo: The early Nishiki logo derived from the American Eagle logo, which was largely identical and featured an eagle head along with the tri- color square. All information and images herein are © BikePedia 2017 and cannot be reproduced without the expressed written permission of BikePedia and its affiliates.
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